I’ve been playing around with Shopzilla publishers network for a few months now but it’s only been in the last week that I’ve had time to take it for a full run on my blogs.
Today I checked my stats and am kicking myself that I didn’t take this program more seriously sooner!
You can read my first impression review of Shopzilla here from when I first started to play with the ad network.
This last week I’ve experimented with some more aggressive positioning of the ads and I’m very impressed with the conversions. You can see one such campaign operating on single posts right at the base of Digital Photography School Posts (like at the bottom of this one).
Now the positioning of the ad unit on that page is far from prominent (it’s so far below the fold that it’s not funny) but my initial testing is that while the CTR isn’t high, it is higher than the ad unit that I previously had in that position. What makes Shopzilla attractive however is that while CTR isn’t massive the ads are paying a significantly higher amount per click (I’m talking a 500% increase).
As usual with this type of ad unit, they work best on product related sites and where the products featured relates strongly to content (I suspect that the higher value the products the better for click value) – but it’s a great program that I have a new found excitement for and plan to start using more and more.
