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The Copywriting Scorecard for Bloggers

copywriting scorecard bloggersYou’re about to hit Publish on your next blog postbut is it up to scratch?

  • Is it compelling?
  • Is it easy to read?
  • Is it grammatically correct?
  • Is it optimised for search engines?

Wouldn’t it be great to have an editor by your side to look over your next blog post before you hit Publish, to make sure it’s really ready?

A System to Measure the Success of Your Next Post

The Copywriting Scorecard for Bloggers‘ will do just that for you – it’s a system that will allow you to objectively measure the quality of your next blog post – from both the reader’s and Google’s perspective.

‘The Copywriting Scorecard for Bloggers’ is a downloadable eBook providing a list of recommendations to follow, as well as pitfalls to avoid, as you write that next blog post. It’s a checklist of things that are common in most great copywriting and mistakes that are commonly found in ineffective copy.

All up, there are 63 things to consider, all comprehensively explained and divided into these four easy to read sections:

  1. Writing — How to write engaging compelling posts.
  2. Scannability — How to ensure your posts are easy to scan read.
  3. Search engine optimization (SEO) — How to write posts that Google will like.
  4. Grammar — How to avoid errors that undermine your credibility.

Then, once you’ve read the recommendations, simply print out a scorecard, check how many recommendations you’ve incorporated into your post, then add up your score for a total out of 100. The higher your score, the more effective your post is likely to be (I scored 91/100 on this post).

You’ll quickly identify things you can improve to help your post reach its full potential – all before hitting Publish

Working through the elements on the Scorecard, you’ll end up with a score for each post and will identify areas in which you can improve it and help it reach its potential – all before hitting Publish.

What Does Copywriting have to with Blogging?

Bloggers come to ProBlogger with many questions. Some of the more common ones include:

  • How do I get more readers to my blog?
  • How do I become more authoritative in my niche?
  • How do I make my blog profitable?

While all of these questions are important – a cornerstone of blogging that helps step you closer to achieving results in all of these areas is your blog’s content.

Without useful, easy to read, engaging and professionally written content – you’ll be no closer to achieving your blogs goals – whether they be to build a personal brand, to sell your products, to make money through advertising, or to build authority and trust with readers.

The content in your blog posts is a cornerstone of your blog, and it’s important to invest time and energy into honing it to reach its potential.

Developed by blogger Darren Rowse (ProBlogger) and specialist SEO copywriter Glenn Murray (Divine Write) – The Copywriting Scorecard for Bloggers will help you take your blogging to new heights.

More than a Checklist – Solid Teaching Too!

The Copywriting Scorecard for Bloggers is much more than simply a checklist. In addition to an actual scorecard (actually you get 2 versions of it – one to print out and another that you can use to rate posts from within the pdf) this PDF resource includes solid practical teaching on different elements of writing blog posts.

The Scorecard section is accompanied by 2 additional chapters of teaching – one looking at principles to consider before you start writing and another on writing your posts. You also get a section which works you through an example post from here on ProBlogger which shows you how to rate a post step by step.

All up this eBook is over 100 pages in length and is the ideal companion for any blogger looking to improve their writing.

Buy and Download it Today


Payment can be made via PayPal or Credit cards – download your copy today.

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The Copywriting Scorecard for Bloggers will help you write compelling, usable, grammatically correct and search engine friendly copy for your blog.

What Readers are Saying about the Copywriting Scorecard for Bloggers


BrianClark.jpgBrian Clark – Editor of CopyBlogger

“I’ve built a multimillion dollar business not only by teaching the intersection of blogging and copywriting, but by using it. The Copywriting Scorecard for Bloggers provides clear guidance on how to put this powerful combination to work for you, too.”

leo-babauta.jpgLeo Babauta – Editor of ZenHabits.

“This little guide contains a goldmine of blogging insights. It’s years of expert wisdom distilled for beginners. Blogging is an art form, but this brings some order and science where none existed before.”

_images_mwp.jpgJames Chartrand – Owner of Men With Pens

“The ProBlogger Scorecard reveals some best-practice techniques I use every day at my blog – and even some I wished Darren and Glenn would’ve kept a secret! It gives a clear checklist to bloggers who are serious about becoming my competition, and it provides a ton of practical info to freelancers ready to build a business through blogging.”

_images_clare.pngClare Lancaster – Editor of Women In Business, Nett Mag Columnist and Forbes listed woman to follow on Twitter.

“What I like most about this book is the practical business approach it takes to blogging. The Copywriting Scorecard for Bloggers focuses on the core activities you need to do well in order to have a profitable blog. That is, knowing what actions will improve your business and crafting your blog posts so that readers perform those actions.

Being able to tap into Glenn’s 8 years of copywriting experience makes the price of this eBook a steal. For those of us who are blogging for passion AND profit, The Copywriting Scorecard is a must read. ”

244689610_f6c1e51517_m.jpgChris Garrett – Professional Blogger, Blog Consultant and Author from ChrisG.com

“Darren and Glen know how to create content that gets results, in terms of traffic, subscriptions, or profit. They have built here a resource that will help any blogger improve, and more importantly understand what it will require to take your writing to the next level. For this low price I believe every writer should check it out.”

_images_content_sallyb.jpgSally Bagshaw – Owner of Snappy Sentences

“You’d think being a copywriter would make blogging easy – after all, isn’t it just more words on a page? Wrong. I still get ‘blogger’s block’ as bad as the next person, and I often need a reminder about why I blog in the first place. I’m happy to say that The Copywriting Scorecard for Bloggers gives me a nice package of information that provides some focus to my blogging. I’ll be keeping the scorecard handy for my future posts to make sure I’m on the right track.”

_images_angienikoleychuk.jpgAngie Nikoleychuk – Owner of Angie’s Copywriting

“With this book, it’s virtually impossible not to get your posts perfect. Every time. I followed the Problogger Scorecard from start to finish, and at the end, I had a great post.”

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