ProBlogger Track Details – Blog World Expo

Posted By Darren Rowse 2nd of September 2010 ProBlogger Site News

Blog World and New Media Expo is a fantastic event for bloggers held every October in Las Vegas.

This year there will be a full day of ProBlogger training in a ‘ProBlogger Track’ on the Thursday. Yesterday the full details of that track’s sessions were released on the BWE site.

The four sessions through the day are based around 4 Pillars of ProBlogging that Chris Garret and I have been working on for a future resource here at ProBlogger. In our view these 4 pillars are all crucial foundations in building profitable blogs – it’s not just about one or two of them, all come together and make a blog a more powerful thing.

The day in vegas is also very similar in content to what we recently put on in the sold out ProBlogger Training day here in Melbourne.

Here are the four pillars and session times:

Creating Killer Content: 9.45-1045am (Presented by Chris Garrett)

Chris Garrett walks attendees through principles of creating compelling content that will draw readers into a blog and get them excited about passing it onto their network./b>

Finding Readers for Your Blog: 11am-12pm (Presented by Darren Rowse)

What’s the point of great content if nobody is reading it? Darren Rowse has jam packed his session full of teaching and tips on ensuring that your blog is read… by more than your Mom!

Building Community On Your Blog: 1.30-2.30pm (Presented by Darren Rowse)

A blog REALLY comes alive when it has community. In this session Darren Rowse teaches the secrets of moving ‘visitors’ into ‘readers’ and ‘readers’ into ‘members’ who feel a sense of belonging to your blog and who begin to take ownership of it to help you take it to the next level.

Making Money from Your Blog: 2.45-3.45pm (Presented by Darren, Chris and Yaro Starak)

In this final session of the ProBlogger stream Darren Rowse, Yaro Starak and Chris Garrett will present strategies for making blogs profitable through a variety of approaches. It will include time for Q&A from participants.

If you’re interested in these sessions – make sure you mark them on your schedule so you don’t forget they’re on. I’m sure Chris and I can come up with some prizes for people who come along and participate well so we’ll make it a fun day.

Keep in mind that this ProBlogger track is on the Thursday and is available to all BWE attendees with a ticket for that day. There will be other sessions going on in other rooms that you can also attend (although we’ve designed this track so that it’s best if you get the full lot).

Other Sessions

I’ll also be participating in a number of other panels and sessions including:

Come along to BWE

I get excited about Blog World Expo every year. The sessions/teaching are great (I just looked over the schedule and there’s some great stuff going on) but better still is the opportunity to meet other bloggers (big and small). The opportunities for collaboration, networking and some fun times are certainly there.


This was taken at a ProBlogger dinner we held last year at BWE – one of the most fun nights I had all year. Photo by Lisa Morosky.

I’ve found people to be very approachable and while there are thousands of others there it’s not as overwhelming as some of the bigger conferences like SXSW.


Speakers are very accessible – here’s Tim Ferris (4 hour work week), Mike Shinoda (Linkin Park) and I after one of the sessions in 2008. Image by Shashi Bellamkonda.

I also love how BWE brings together such a diverse group of people from all kinds of interesting backgrounds.


One of my more surreal moments last year was sharing the stage with people like CNN’s Don Lemon, music producer/rapper Jermaine Dupri, journalist Hugh Hewitt, and Ford’s Scott Monty. Image by Ken Yeung.

Lastly – if you book your tickets before 16 September there are some good discounts on tickets still available. Get all the details on the Blog World and New Media Expo Site and I hope to see you in Vegas!

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