ProBlogger Community Consulting 2.0

Posted By Darren Rowse 30th of November 2007 Case Studies

Would you like your blog to be constructively critiqued by hundreds of ProBloggers (and aspiring ProBloggers)? Read on to find out how you could be the next recipient of a ProBlogger Community Consultation.

Last month I ran a little experiment here on ProBlogger – ProBlogger Community Blog Consulting. The idea was to see what would happen if together we helped a blogger improve their blog. The guinea pig first consultation was with a blog called Sourcebench which was the recipient of the ProBlogger community’s advice (84 reader comments plus my own summary of the comments and personal advice). Whether the advice was taken on board or fully implemented I’m not sure – but there were some immediate and significant benefits for the blog being reviewed.

  • For starters they got some great advice. The PB community is a wise bunch and there was some great advice and tips given.
  • Secondly they actually got a nice boost in traffic. Check out the spike on Alexa for an illustration of this (it’s a pity that they didn’t seem able to capitalize on it as it would have made a good little launching pad).
  • Thirdly I noticed a number of other blogs linking up to it in the days of the review.

The other benefit was for the wider ProBlogger community. I had numerous emails from readers thanking me for it as they learned a lot about how to improve their own blogs by watching the consulting going on.

At the time of this first consultation I said that we might do them more regularly. I had over 100 bloggers email me to ask if they could be the next blog reviewed.

Today I’m pleased to announce that in the month ahead we’re going to give it another go.

There will be 2 changes this time

1. Skellie has agreed to coordinate the project (she’ll select blogs, summarize the feedback and add some of her own thoughts). I’ll participate along with everyone else but Skellie will head it up.

2. There will be a charge for the blog which is the subject of the consultation (we’ll start this at $250 USD – paid up front). The reasons for this are numerous:

  • I want to be able to pay for Skellie’s time and I would like this project to pay for itself
  • it’ll help us to cut down the numbers of applications and help us to identify people who are serious about improving their blogs and who are willing to back it up (I know when I pay for something I tend to value it more).
  • it will enable us to offer the wider ProBlogger community an incentive to participate (there will be a prize for one person who gives advice).
  • it will be an interesting experiment into a new way of making money from blogs (and afterall, that’s what this blog is about).

So next week we’ll kick this off on Monday and announce the blog being consulted with. We’ll allow you all 4-5 days to get your advice and tips in and then late in the week Skellie will post the summary of the advice.

We’re looking for Blogs

Are you interested in being the subject for our next blog consultation? Here’s what we’re looking for:

  • A blogger who is serious about improving their blog
  • A blog with room to improve
  • A blogger who doesn’t mind getting constructive criticism. This will put your blog in the spotlight and you’ll hear both the positives and negatives of what people think about it
  • A blogger willing to hold off on making any changes on their blog for the week of the consultation (you can post, just not make big changes to your blog until the consultation is over)
  • A blogger willing to give us a little latitude while we experiment with this new project
  • A blogger willing to put $250 USD up to pay for the consultation

If you’re interested – please email me (darren AT problogger DOT net) with the subject line ‘CONSULTING’ as soon as possible. Please include the link to your blog.

PS: a little more on the fact that we’re charging for this.

I know that for some $250 will put this type of consulting out of your reach. However considering the large numbers of bloggers wanting to participate, my limited capacity to help everyone and my desire for this project to pay for itself I felt the need to charge. I don’t expect to become rich off this project – but do want it to be self sufficient.

Lastly – the price will probably vary from week to week as we see how things work (or don’t work). Depending upon the demand and how the experiment goes the price might come down – or it could go up. It’s a demand and supply thing and we’ll see where things end up.

update – a quick update. We’ve had 16 applications to participate already (after 7 hours). We’ll keep the application lines open though as we’ll be looking for blogs for future weeks.

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