Popular PR Blogger, Steve Rubel, has just announced that he’s moving from CooperKatz to new employer at Edelman. While I’m sure there’s more to it than just his blog (a lot more), it’s been fascinating to see how Steve has used Micro Persuasion over the last 20 months since it’s beginnings to raise the profile not only of his company but also himself. In doing so he’s marketed himself as an expert in his field brilliantly and it’s no wonder that he’s in demand. Yet another way of making a living from blogging (more indirectly than running ads – but still well worth exploring). Congratulations Steve.
