Personal Branding and the True Potential of Blogs

Posted By Darren Rowse 2nd of May 2007 Miscellaneous Blog Tips

I’m a sucker for a diagram – here’s one that Raj Dash put together on a 901am post on personal branding and how bloggers are making a living from blogging and other related activities (click to enlarge).

While I probably wouldn’t plot myself quite as Raj has plotted me (I’ve earned money doing four of the areas in the last 12 months and will expand into the fifth in the coming 6 months) I think it’s a great diagram that shows the potential for blogging to play a part in helping to raise a profile to expand one’s indirect earning capacity (ie making money because of a blog rather than directly from a blog).

NB: Raj himself says that this might not be the most accurate diagram so I’m not knocking him here – but there are many other circles that one might add to it. Perhaps in comments below a constructive conversation might be along the lines of what else could be added.



I think a lot of entrepreneurial bloggers get so focussed upon that blue ‘website ads’ sector that they miss the real opportunity that faces them in related activities.

Don’t get me wrong – I’ve been as focussed upon that area as anyone – but the times when I’ve had the courage to step outside of what I know and expand my horizons have been the times that I’ve discovered how limiting just focussing upon blogs as a direct earner can be.

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