Network Ads are CPA (Cost Per Action/Aquisition) ads which means publishers get paid when a reader clicks the ads and purchases something from the destination site.
This new Network Ad type of ad is in a beta test and so Performancing are saying that ‘features are limited’. If you have Network Ads served to your unsold ad spots they will stop running when a real advertiser purchases an ad.
Publishers can opt out of having Network Ads served to their blogs. I think I’d be happy to have the ads served if they are advertising quality products (I’ll reserve judgement until I see them) and see an added benefit of having them run as giving potential advertisers the impression that your ad space is in demand.
Read more on the new Network Ads as well as a full description of how Performancing ad network pricing works here.
Update: I’ve chatted to Performancing’s Nick Wilson just now and he tells me that initially there will be only a handful (6-10) ads in circulation across the network but that they are planning on rolling out more (as well as more features which will let publishers control and choose ads by category that fit their blog) in future as they learn from the beta implementation of the program.
Ads will have a fairly ‘general’ focus initially but as time goes on expect to see them add features that allow you to get more relevant ads for your blog. This will be key from my experience of CPA ads and affiliate programs which generally rely upon ads relating closely to the content of a site to be successful.
He also tells me that they are partnering with an undisclosed affiliate network to run these network ads.
Revenue from the ads will be split in the same manner as other Performancing ads with 70% going to the publisher and 30% going to Performancing.
The amount paid for each time a reader buys something from the advertisement hasn’t been disclosed yet by Performancing but they will give further details of this before setting the Network to active.
If you’re not using Performancing’s Ad network yet you can sign up here.
