Over Stretched Blogging

Posted By Darren Rowse 20th of October 2005 Blog Networks

I’ve been preparing for our last call in the six figure blogging course and we’re talking a little about hiring bloggers and blog networks. As a result I’ve been doing a bit of a tour of some of the newer blog networks to see how they are traveling. Some are doing better than others (at b5 we’ve had a few server issues as we swap from one server to another to another) and fine fools looks like they are in expansion.

In contrast to Fine Fools which is adding new blogs over time is Instablogs which launched with many blogs. A quick tour of them this morning reveals that while they have many blogs that over half of them haven’t been updated in almost two weeks.

I wonder if there is a lesson here for future blog networks. While it might be impressive to launch a network with close to 50 blogs – perhaps doing so stretches the resources of the network too far.

I’ll be advising our six figure blogger participants this morning to diversify their blogging interests in a variety of ways – but not at the expense of the quality of the projects that they work on. Stretch yourself too thin and everything suffers.

My advice – build your blogging up over time, adding projects as you find yourself able to do so.

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