Fortune Magazine has a profile piece on Nick Denton and his growing blogging ventures:
‘With nine sites launched in two years and 24% month-over-month aggregate traffic growth, the business outlook for Gawker’s mini-media empire seems promising. Denton won’t talk about the company’s financials, and he points out that even at 2.5 million unique visitors per month his sites are only just starting to “get the numbers that actually register with media buyers.” But he also makes the case that numbers aren’t everything. “It’s not just a numbers game. If it was, they’d all be advertising with Weather Bug,” he says referring to a popular Windows toolbar download.’
Read more at Gawker Grows Up
