In continuing my last post on the BlogAds survey – I thought I’d make a few other little observations – nothing too profound – just what stood out to me as I read through the result.
Probably the more interesting responses for me in this survey were:
– 92.1% of blog readers never listen to podcasts – 3.1% listen to 1 per week and 1.7% listen to 2 per week. Whilst there is a lot of talk and development in this area its still got a way to go. It’ll be very interesting to see the comparison between these results and those of this time next year – I’d suspect a substantial increase.
–72.4% of readers never use RSS feeds. 16.5% sometimes use it, 7% often use it and 4.6% always use it. Again this is a technology that is yet to really hit the big time despite the hype about it. I’ve actually long suspected this as I look at the stats on all of my blogs which rarely get hit via RSS (except for this one which is gets quite a few – mainly I guess because its read by bloggers themselves).
– Whilst 16% of readers read blogs for around 10 hours per week – 38.6% of readers spend 5 hours or less. A further 33.8% spend between 6 and 10 hours per week, 14.8% spend between 11 and 15 hours and 12.7% spend over 16 hours per week reading blogs. So the vast majority (72.4%) spend 10 hours or less per week reading blogs (or under 84 minutes per day). Not sure why this interests me – perhaps it just depresses me as I can spend that much reading blogs 10 times over in a day! :-)
