The Blogging community is buzzing with the news yesterday of Google Adsense Ads in RSS feeds. There are a few relevant updates surfacing to this story:
Robert from Longhorn Blogs (the blog that the first Adsense Ads were spotted in the RSS feed of) answers a few questions on their Adsense ads in their RSS feed. He writes:
‘Q: How are you putting ads in the feeds?
A: I can’t talk at all about implementation yet, because the system is not finalized. It’s just a test to determine how well the current thought process works, the performance bottlenecks, and to discover any barriers to others using it. I CAN tell you that it isn’t using Javascript….Q: When can I start putting ads in MY feeds?
A: IF Google decides to launch this product, you can expect to see a wider public beta in the next few weeks. I wouldn’t waste my time trying to figure out the current implementation yet. It will most likely change, and your AdSense account won’t have the proper permissions from their servers to display contextual ads anyways.
Also at Feedburner’s Blog you can see that they are mobilising themselves for Google’s Adsense ads – they write:
‘FeedBurner has implemented support for this capability. Google is currently testing this program with just a few publishers, but as the program becomes more widely available, and your Google AdSense id is approved for use with RSS ads, FeedBurner will take care of the rest as part of our suite of services. Google’s AdSense implementation is based on editing your source feed template. FeedBurner makes it simple to implement the AdSense service if you can’t or don’t want to edit your source feed templates, or you just want additional flexibility in determining frequency of ads, ability to prevent ads on short posts and other ad control mechanisms for your feed.’
So it looks like it could be a while before Google comes out of testing for their RSS ads. One would think that their initial testing will go for some time before they’re ready to go into a full beta with the wider publisher public.
