Wayne at Blog Business World writes a good article on the value of outbound links in Search Engine Optimization. As he observes there are both pros and cons in linking to other sites from your blog that are worth considering as you think about SEO. I personally come down on the side of the argument that is pro outbound link. I don’t have the technological knowledge Wayne has to argue my case but from anecdotal evidence I’ve found the strategy has really helped my blogs to rise through the Search Engine Rankings.
Of course there are non SEO reasons for linking to others also which for me are more important – for me its more acknowledging that I am not an expert in every area relevant to this blog. I’m not going to pretend that I know everything there is to know – there are a lot of smarter bloggers out there and I want to point my readers in their direction. Make your links useful and relevant to the topic and you take another step to producing the kind of blog people will come back to on a daily basis. In the process you might just make a friend or two with those you link up to which is another side benefit of the strategy.
Anyway – let me link up to Wayne again and recommend that you head over there and check out his great post on Linking out is seeing the light for blogs.
