Linkbucks Beta

Posted By Darren Rowse 10th of November 2006 Advertising

Another new advertising system that is causing a bit of a buzz at the moment is Linkbucks.com.

It’s currently in beta (isn’t everything these days?) and has a different model to many others (one I’m not sure I’d use personally).

From what I can tell – LinkBucks is different because it doesn’t actually require you to place any ads on your site at all. Instead you insert code into your blog that displays ads after readers leave your blog either as an intermission ad (an ad that momentarily shows up before readers get to the new site) or as a banner ad showing at the top of the next site.

I’m not really a fan of this type of advertising as it interrupts a reader’s experience and publishers using it run the risk of annoying those using their site (ironically one of the benefits that Linkbucks mentions of their system is that it helps you ‘Extra Money without annoying people’).

Payment isn’t that lucrative either at $1 per 5000 top banner impressions or $1 per 3500 intermission impressions – that’s a pretty low CPM, especially with such an intrusive type of advertising.

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