‘Kanoodle, provider of sponsored listings for search results and content pages, today announced the launch of BrightAds™, a self-service tool for small- to medium-sized content publishers that will enable them to run Kanoodle’s content-targeted sponsored links on their sites. With the launch of BrightAds, Kanoodle enters the market of competing against Google AdSense to secure small and medium sized publishers.
A unique benefit of BrightAds is that it maps ads by “topics” rather than keywords, which prevents core keyword mapping challenges and provides publishers with ads that are more relevant to their site’s content. This protects the editorial integrity of publishers’ sites, ensuring that the ads appearing on each page are directly related to the context of the reader and are not dependent on arbitrary keywords.’
Read More at Search Engine News Journal » Kanoodle BrightAds Challenges Google AdSense
