With a new baby in the house it’s been difficult to find time to read the whole book but having got halfway through it I’m happy to say that there’s a lot to like about the book so far.
It features the stories and techniques of some of the most successful internet marketers going around and while the topic isn’t ‘blogging’ and focuses more upon internet marketing – what I’ve been enjoying about the book is simply hearing the stories of some of these pioneering marketers and how they have made livings (no, make that millions of dollars) online. As someone who came to online business relatively late (I’ve only been at this 5-6 years) it’s fascinating to read about the ‘early’ days and to see both the progression in online marketing but also some of the timeless truths that remain to this day.
The book includes stories from people like Mark Joyner, Mike Filsaime, Yanik Silver, Perry Marshall, Rosalind Gardner, Eclan Dunn (plus quite a few more) – all people that have many years in this game. In reading the book I’ve both ‘discovered’ the stories of people I’ve never heard of as well as hearing the history of people I’ve admired for a long while (and a few that I’ve been lucky enough to meet in person).
In the chapters I’ve read so far I’ve appreciated just how normal the people are that are featured in this book. This is something that reminds me of the time I met Joel himself at Yanik Silver’s Underground seminar a couple of years back. Both Joel and Yanik are brilliant at what they do – but they’re just normal people like me – but people who’ve tried a lot of things and who have persisted at this online marketing game for the long haul.
Will you use EVERYTHING in this book? I highly doubt it – as I read I saw techniques that both resonated with me and others that I shied away from – I saw techniques that I immediately began to use (one or two that have begun to convert already) and others that I’ll leave for others to do – but all in all it’s a great introduction and back story to the internet marketing game.
Joel’s offering a $1 bonus pack deal at the moment.
You simply order the book on Amazon (make sure you get a ProBlogger book while there) and then add the order number that Amazon gives you to get a download of two chapters of the book (so you can start reading it while you wait for delivery), a ‘missing’ chapter (Joe’s personal story), seven audio interviews with people featured in the book and a set of pdf notes. Get full details here.
Whether you go for the bonuses or just get the book – I hope you enjoy the read and come away more knowledgeable about and resourced to tackle the online marketing game.
Update: Thanks to those who noticed the broken links – They’ve been corrected now. :) – Lara
