Vanda Wall

* Writing plain language content for the start-up website to ensure public understanding
* Researching and interviewing members of the Scientific Advisory Board and writing their bios
* Sourcing phots for various sections of the website and writing news releases and social media content

* Able to take complex medical/ healthcare concepts and communicate them in a compelling, approachable, persuasive way - updated website content using plain language to make it easier to understand
* Developed a fundraising campaign and strategy to raise money to fund breast reconstruction surgery for patients who had undergone a mastectomy to save their lives, but lacked the resources to pay for the surgery themselves
* Wrote/edited news releases,strategies and other communication materials
* Experience managing and executing the email marketing campaign for the e-newsletter, including compiling and editing content, formatting for distribution, responding to questions or feedback, and obtaining all consents and approvals

* Created digital content and assets: writing digital and social media content and strategies; knowledge of social media and emerging technology; developed and posted social media content, provided training, developed and managed social media outreach; developed and responded to posts, curated engaging, relevant content, posted, reposted, commented, listened, monitored and tracked issues and feedback; moderated discussions; used analytics, and metrics to achieve results, escalated issues by ensuring content was accurate, up-to-date, comprehensive, engaged and informed stakeholders, and ensured brand consistency across platforms
* • Increased the Board visibility and established it as a positive, credible, constructive, independent voice in the conversation about energy issues, by writing, editing and proofreading, clear, concise and consistent news releases, content for the website/intranet, social media, newsletters, reports, presentations, and other material
* • Developed a long-term communications plan and strategy that supported the Board’s strategic priorities for the Regulated Price Plan and the Knock Knock campaign, that minimized risk and maximized understanding of Board initiatives and built a narrative with opinion leaders, that aligned with the Board’s mission, vision and strategic plan, was multidisciplinary, fully integrated and included content for a variety of platforms (radio, the website, social media and print), to educate the public so they were informed if a retailer came to their door
* • Represented the Board’s interests with community agencies, private sector partners, and various stakeholders including, community agencies, the public and the media
* • Provided strategic communications counsel and support to subject matter experts with respect to communications initiatives; collaborated with utilities and external stakeholders like translators, printers and designers to manage project plans through design and artwork
* • Managed the Board’s website, and social media ensuring timely and effective, delivery of information, and ensuring content was fresh, engaging, accurate, and up-to-date
* • Media relations: built and maintained good working relationships with internal and external contacts and media; updated and maintained media lists; tracked requests; secured and managed coverage; scanned and monitored daily media; prepared highlight reports; analyzed issues; identified opportunities to create communications that reflect and reinforce strategic priorities for positive coverage; monitored and measured the effectiveness of various communications tactics, measures and approaches or initiatives; conducted briefings; provided statements, briefings, and interviews; responded to issues and inquiries; coached/briefed senior executives; and provided media training for executives on issues pertaining to energy

* Developed a strategy for immigrant women who were new to Saskatchewan so they knew their legal rights, and where to get help with health care, education, shelter etc.

* Managed the Volunteer Awards for Sport, Culture, and Recreation including event logistics (A/V requirements, catering etc.), sourcing venue, media relations etc.

* Developed a strategy that made differences a business priority, making the workplace more accessible to the LGBTQ and minority communities
* Reinforced safety by developing a strategy that included town hall meetings
* Wrote for the employee newsletter and employee and superannuate magazine

* Ensured all deliverables were met in the sponsorship of the R.C.M.P. March West and atMusical Ride and that credit unions had the opportunity to participate
* Expended our limited budget by ensuring a percentage of tickets for sponsored events like the MacKenzie Art Gallery, were set aside for students of the Adult Learning Centre so they would be inspired to continue their education
* Ensured employees were kept abreast of sponsorship activities through Central AM

Attended meetings to decide which minister would speak to potential issues
Developed a strategy to diffuse an issue with a controversial government grant program

Developed a government briefing book for which I received special recognition from the Premier