Is Digg Traffic All its Cracked up to Be?

Posted By Darren Rowse 9th of November 2005 Miscellaneous Blog Tips

davak at Tech-Recipes has a great post analyzing Digg as it relates to bloggers who manage to get on the front page. For those unfamiliar with Digg it’s a social bookmarking site that I’ve written a little about previously.

Digg has the ability to send many thousands of visitors to your site if you manage to get a front page link up – but is it all as good as it sounds? Here’s some of the points that davak makes (they write more on each point at the original article).

1. Digg users do not click ads
2. Digg users do not use Alexa
3. Digg traffic does not generate new users, comments, or posts.
4. Every site on the front page gets flamed in the comments.
5. The digg effect brings in a moderate amount of traffic and uses a lot of bandwidth.
6. Digg users are more polite than slashdot visitors.
7. The digg effect is much less on a weekend.
8. The best digg post regarding a topic is not always the one that reaches the front page.
9. Digg may or may not have positive effects on your google pagerank.
10. After a site is highlighted on the Digg front page, it will start showing up in the other social bookmarking systems soon.

The interesting thing is the correlation to most of these points to most bloggers experience of getting a link on Slashdot.

The lesson is that Digg and Slashdot traffic can be a bit more glamorous than the reality. Of course I’d never knock back a link on either site’s front page – in fact if you’re smart and act quickly you can increase the positive impact that such an influx of traffic might bring to your blog.

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