Jamsi has a nice interview with the chief of Text Link Ads (aff), Patrick Gavin. In it Patrick answers some FAQs about TLA and hints at a new product launch in the coming weeks (keep an eye on ProBlogger for more details on that one).
A few of the highlights of the interview:
On why people get rejected from TLA – “it is a combination of: traffic (derived from Alexa data), back links (from Yahoo’s site explorer), and the theme of your website.”
Is Page Rank a factor in TLA prices? – “No. The days of pricing by PR are long gone in my opinion. Buyers pay premiums for quality placement on niche sites. Theme plays the biggest factor with many of the finance, travel, real estate, and law sites drawing the highest prices. Link popularity is a factor but it is not taken from PR.”
On the difference between having 6 and 10 ads – “This is not exact but it would change about 15% up if you dropped to 6 so in many cases it is best for the publisher to use the maximum 10 link spots for sale.”
Read the full interview.
