I was recently asked by a reader how to tackle this head on:
I’ve been blogging now for a few months and have built up an archive of posts that I think are useful for those who might find them – but I’m struggling with one big question – how to get people to read!I’ve listened to some of your episodes on growing readership and understand the techniques I probably need to use – but my problem is that I’m scared to start.More specifically my issue is that I don’t want to get too self promotional and come across as a complete jerk by over doing it and always be in people’s faces. Can you help?
In today’s episode of the ProBlogger podcast, I do just that.
The thing is, you do have to promote yourself, there’s really no way around it. From episode 33 to 37 of the podcast, we talked about finding readers but I guess what Samantha is asking is how do you do it the right way? In this episode I discuss the best ways of showcasing your expertise without coming across as a know-it-all.
I also touch on how to work to the best of your ability, why you should focus on exchanges rather than just broadcasting, what topic you should lead your blog with, where you should admit your knowledge deficits, the usefulness of storytelling, and more – including why you shouldn’t go overboard with the modesty thing. It’s all about what I think the secret to being a good influencer is and how it can make a difference between promoting yourself and promoting yourself so much you turn others off.
You can listen to this episode in the player below or over on the episode 55 shownotes.
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I’d love to know – what are your favourite self-promotion tips? And is it something you struggle with, like Samantha does?
