There is nothing more frustrating than getting your AdSense ads well positioned and designed and then having ads served up that have nothing to do with the topic that you’re writing about.
The importance of relevancy
– AdSense is a ‘contextual advertising’ program and when it is working at its best it is highly effective because it serves up ads that are highly relevant to the content on your site – this results (ideally) in a higher CTR (click through rate) (the way I describe it to friends is that if people come to your site looking for information on a particular product they are more likely to click an ad for that product than if they’d come looking for something else that is unrelated to the ad).
The problem is that AdSense doesn’t always get it right when assessing what your content is about and it will from time to time serve up irrelevant ads (although I’ve noticed less problems with this over the past 12 months in comparison to when I started out with AdSense).
There are a number of things you can do to increase the relevancy of your AdSense ads:
