I recently spoke at a small gathering of new bloggers about some of the basics of blogging and at the start of the session asked those in attendance about their motivations for starting their blogs.
Of the 10 or so people there – 8 told me that they were hoping that their blogs would help grow their profile and authority on the topics that they were blogging about.
While not every blogger will share this motivation – I’d bet that for many it’s high on the list of priorities that we have.
So how does one grow Authority?
Brian Clark from CopyBlogger has just release a free report that I think makes essential reading on this topic. It’s called Authority Rules.
It outlines 10 elements (or rules) of creating authority and I think it’s very very good. In many ways what it contains is the framework for building a great blog – please read it.
It’s truly free because you don’t have to sign up for it and he’s not up-selling to anything – it’s just great information that you can access either by downloading the report as a pdf or reading the whole thing on a series of webpages in html.
Check out the table of contents here and take a little time today to read through it.
Do yourself a favor and read Authority Rules.
