Episode 43 of the ProBlogger podcast is part two of the Q&A series I’ve been doing on how to create great content for your blog (episode one is here). In it, I answer your most recent questions from the callout I put on the ProBlogger Facebook page about:
- What are my three best blog posts ever and why they worked
- What type of content I find most resonates with my audience, and whether I think video or the written word is more important and why
- When I first started taking on paid writers, how I recruited them and how I added them to the schedule
- What I think the pros and cons of outsourcing blog content are
- Whether or not I believe there an optimal length or word count for a blog
I hope the answers are useful to you – I cover the post I almost didn’t publish but garnered more than 700,000 views, posts that get high traffic and how I keep them going across social media over time, my thoughts on video and audio content (especially in terms of audience and SEO), how I feel incorporating writers both brings value and dilutes your brand, the system we use for hiring new writers and editors, and the length of posts we’ve been publishing that make the most impact on our readership.
You can find episode 43 and the show notes at ProBlogger.com – would love to get your feedback.
Further Reading:
- 5 First Year Posts that Led to Over 6 Million Views
- Search hiring writers 11 Characteristics I Look for When Hiring Writers for My Blogs
- ProBlogger FAQ: How Long Should Posts Be?
- 44 Things Bloggers Should Be Delegating to Virtual Staff to Catapult Their Online Growth
- Six Simple Steps to Optimize your Blog’s Video Content on YouTube
