If you have a business, and use your blog to promote it, today’s episode of the ProBlogger podcast is for you!
I’m often asked about blogging as an adjunct to a main business (rather than the business itself), and the biggest thing people want to know is: can they do it solo? Is it possible to create and run a business blog when you don’t have a team of people dedicated to the craft?
What I’m going to be speaking about is less about the content you need to publish, and more about building a workflow to stay on top of it – how you can stay regular and consistent as a business blogger.
Things like:
- Whether or not you should have an editor, and how to allocate tasks
- Establishing a publishing rhythm
- Effective brainstorming tips
- Editorial calendars and how to batch your tasks
- Finding time to create, complete and promote your content
- How to find content and people to interview
- How you can find content from within your customers
- Experimenting, tracking and evaluating your content
Are you a business blogger? Or an editor for a business blog? What kinds of issues are you coming up against?
Your browser doesn’t support HTML5 audio
Further Reading:
- 20 Tips for Better Business Blogging: How to Use Blogging to Generate Leads
- 56 Business Blog Post Ideas
- Are Personal Blogs and Business Blogs Really That Different?
- The Benefits of Making a Business Blog Available in Multiple Languages
- 44 Things Bloggers Should Be Delegating to Virtual Staff to Catapult Their Online Growth
