I’ve always been fascinated with the idea of building credibility as a blogger and last year wrote a six part series on the topic which looked at Longevity, Experience, Expertise, Blog Design and 7 other factors that build blog credibility.
Today I came across a slideshow presentation (below) on building credible websites which I think is well worth taking a few minutes to look through. It picks up on some similar themes (and adds others). Thanks to Ankesh from BlogClout who I found this through.
I particularly liked it’s equation of credibility as being:
Perceived Credibility = Perceived Trustworthiness + Perceived Expertise (two big things to work on working on).
Also useful where the 10 Guidelines for Designing Credible Websites (slides 14-24).
What do you think makes a blog or blogger credible?