How Many Ads Should a Blog Have? – A Visual Breakdown

Posted By Darren Rowse 15th of May 2006 Advertising



Photoshopblog has an interesting post that highlights (in visual form) the breakdown of different components of Engadget – specifically looking at the amount of the blog dedicated to the article itself, comments, site navigation, advertising and Weblog Inc navigation.

See the full visualization here.

The post under analysis is quite obviously much smaller in terms of post content than any other aspect but it is worth keeping in mind that they’ve done the test on just one of thousands of posts that Engadget has in their archives. Some posts will come up better under such analysis and some worse.

I can also think of a variety of blogs that have more or less content than Egadget does in comparison to other elements.

The comment thread in the post is pretty interesting and shows the diversity of opinions that people have on the topic of ads on blogs.

What do you think about the content/advertising balance on Engadget? How does it compare to your own blogging projects?

Found via Blog Herald

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