Google’s Speedy Indexing of Blogs

Posted By Darren Rowse 4th of October 2007 Search Engine Optimization

Just minutes after my post about WidgetBucks went live it was indexed by Google. Readers reported seeing it ranked #1 for ‘widgetbucks’ just a few minutes after the post went up. I checked after 20 minutes and saw this – note the time reference ’23 minutes ago’.

Lara noticed the same thing during the first prize giveaway yesterday on ProBlogger. That post ranked highly in Google within minutes of being posted.

I’m not sure how wide spread it is, but I’ve tested it with 10 or so other well known blogs and see the same thing and have heard a few bloggers reporting similar things in the past few days.

It looks like Google could be using Google Blog Search results in their main search queries to give Google users a more up to date search result – something that puts bloggers at a distinct advantage over other kinds of more static sites.

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