Google Ranking Factors

Posted By Darren Rowse 28th of July 2005 Search Engine Optimization

I want to give a prize today to one of the most ugly yet useful sites I’ve seen for a while.

I hope I don’t cause any offense by saying that – but the prize goes to Google Ranking Factors.

Don’t let the ugliness factor put you off because if you scratch a little under it’s spewy color scheme and boxy look you’ll find some very useful information on factors to keep in mind as you think about optimizing your blog for Google.

The factors are divided into four sections.

1. Positive On Page SEO Factors – things that you should consider including on your blog/web page

2. Negative On Page SEO Factors – things you should avoid including on your blog/web page

3. Positive Off Page SEO Factors – factors that you should seek from other web pages that point to your blog

4. Negative Off Page SEO Factors – factors you should try to avoid in those that link to you

Keep in mind that SEO advice is often speculation and that one can become obsessed by it. Rather than treating this as absolute truth you might want to try to keep some of these factors in the back of your mind as you blog.

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