Wayne over at SEO Chat has a good article on Links – Links: Frequently Asked Questions. It might be of some use to those of you interested in optimizing your blogs for Search Engines. Don’t be put off by the basics at the start (ie first question is – ‘what are links?’) – it gets deeper than that (I guess you’ve got to take account for all stages of knowledge when writing these pieces). Here’s a snippet:
‘While quantity of links is important, quality is even more important. Some inbound links are simply given more value than others by the search engine algorithms. Links from pages deemed to be more relevant, in terms of topic and theme, are given more weight. Also given more value are links that are labeled with more keyword rich anchor text, links from pages with higher Google PageRank, and links that originate within content pages rather than from the ubiquitous “links pages.” There is even some evidence that linking out to other Web pages provides some benefit to the link sending page.’
Read more at Links: Frequently Asked Questions
