My story might be a little different because my blog is dependant upon anonymous users mailing me silly, sexual or shocking secrets on postcards.
The tipping point for my project/blog came when I stopped passing out the postcards I had used to seed the project – and secrets continued to arrive in my mailbox. Somehow the idea of PostSecret spread virally in the real world and strangers began to buy and make their own postcards and mail them in from around the world.
Today, I get about 1,000 postcards a week. The project has a life of it’s own and I don’t think I could quit even if I wanted to. . .which is a good thing, because like most successful bloggers, I am passionate about my blog and continue to be fascinated by the soulful secrets that find their way to me.
