Seth Godin has just released another free ebook – this time called Flipping the Funnel. In fact there are three versions of it, a standard one, one for not for profits and another for politicians.
In short (and I’ve only scanned it so far) it’s about using web 2.0 sites like del.icio.us, flickr and Squidoo to give your customers a voice about your company/product/service.
It’s probably nothing too revolutionary for most bloggers who have been playing with these concepts for quite some time now but is aimed more at business people I guess.
What I’m more fascinated with about Seth is how he uses his free ebooks to grow his own profile and projects.
