If you want to see an innovative and highly successful way of enhancing reader participation on a blog you need to check out what Engadget did with their First annual Halloween Costume. Check out the numbers of entries that they generated in these pages. Here’s the winners – and some more – and a few more.
Love them or hate them (as people tend to do) between competitions like this and their reader parties Engadget is at the forefront of drawing their readers into active participation in their blog – it’s no wonder they are one of the more successful blogs going around.
