Today I explained a bit about the strategy I use to sell electronic products through my blog at Digital Photography School.
I sell ebooks, but as technology evolves, bloggers face a growing array of product creation possibilities.
Just as many hop on board the product bandwagon, so many keep well away from it. But developing a blog product can have many benefits for your blog, so it’s definitely not a business model you should simply ignore.
Importantly, you need to know before you begin where products fit within your overall blog strategy. That will help you to avoid premature product launching, and ensure your product meets a real audience need.
Devising, creating, and launching a product is hard work, so you want to do it carefully, and in a way that rewards you for all the hard work you’ve put in—and the hurdles you’ve overcome.
There’s as much advice about product development and sales as there are blog products available on the internet. But here are a few of our favorite ProBlogger posts:
- 7 Reasons why $7 products rock, by Steve Martile
- How my ebook paid for SXSW in just two months, by Ali Hale
- A tale of two ebooks, a case study by Alexis Grant
- Build blog products that sell, our product development series by Greg McFarlane.
Have you developed an electronic product strategy for your blog? Share your tips, advice, and resources with us in the comments.
