One of the key pages on a blog is the about page. This page is often used by new readers to a blog to gather information about you and your blog and based upon what they find on this page they could be making a decision as to whether they’ll subscribe to your blog or not.
As a result, your About Page is a key conversion page on your blog and it therefore needs to be reworked regularly.
As a result it’s essential that you provide up to date, useful and well written information on this page.
Include compelling reasons for people to keep tracking with your blog and provide them with the means to do so within the content (RSS, newsletter etc).
Take some time today to do an audit of your About Page. What does it communicate? How could you improve it?
I’m going to take some time out this week in the lead up to my blog’s redesign launch to rework mine – so join me and share what you learn in comments below.
I’ve written a previous post on some of the aspects to include in an About Me Page which might help you as you do it.
