Chitika have been promising a localized eMiniMalls for a few weeks now and it seems that it’s about to happen. The localized eMiniMalls will find UK ads for UK readers initially and gradually will roll out ads for advertisers in other countries across Europe in the coming weeks. This should lead to more satisfied advertisers (ie UK readers are more likely to buy from UK retailers) and hopefully a higher CTR as readers will see prices in their own currency and online stores that they are more familiar with.
Source – Chitika UK Launches Tomorrow, Europe Follows at Threadwatch.org
