Chitika Publishers Report Increases in Earnings for October

Posted By Darren Rowse 3rd of October 2006 Chitika eMiniMalls

I’ve had emails from 5 different Chitika (aff) publishers this morning all asking me if Chitika have made some sort of change to their system because yesterday’s (1 October) earnings were significantly up.

Publishers are reporting 20-40% jumps in earnings for the first day of October. The increase seems to be coming from higher click values (Avg Cpc) with CTR much the same as usual.

I noticed the increase also (my increase was around a 25% jump) and thought it was just one of those freak things but as 5 others have independently contacted me I am wondering if there’s something bigger going on.

The other reason that i suspect that this is wider than just me is that my unaudited referral revenue went up by 26% on 1 October. This indicates that publishers I’ve referred to Chitika had higher earnings on that day than normal.

Ultimately time will tell whether this was just a one day glitch for some reason or whether Chitika have made some sort of change to how much they’re sharing with publishers. Lets hope it’s an ongoing increase because it’s not everyday that you get a 25% increase in earnings.

Did anyone else notice a bump in their earnings on 1 October?

I’ve sent an email to Chitika asking for more information/explanation on the bump and will report back on anything that I find.

Update: Since publishing this a number of people have contacted me hypothesising that this could be linked to Shopping.com (one of the advertisers on Chitika) increasing the amount that they are paying per click for the last quarter of the year in the lead up to the holidays (something I wasn’t aware that they did). No word from Chitika as to whether this is the case.

Also – I note that the figures for the 2 October (which just came in) were back down to a normal CPC level for me and were only up by 15% or so in my referral payments. Maybe it was just a one day thing after all. What were your first two days like? Up, down or normal?

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