One way to catch new readers up on what your blog is all about and how to use it most effectively is simply to write a post telling them.
So what should you tell them?
Really it’s up to you – but here are a few suggestions:
- Why Did You Start Your Blog? – the story of how, when and why you started the blog can help readers connect with and own your blog.
- How is it designed to be Used? – while more and more people understand what a blog is and how it operates – some readers may not – particularly non tech savvy audiences. Explain concepts like comments, categories and any features that you’ve installed that might take a little explanation.
- How Can Users Connect/Subscribe? – explain how to use RSS or subscribe via email. It’s amazing how many people don’t understand this – educate them.
- How Can Readers Get More Involved? – if you have forums or a reader community area for readers to get more involved highlight them.
- Where Should Readers Start? – point new readers to some starting points to read (use the Sneeze Page idea that we talked about a few days ago).
You don’t need to do all of the above in the one post – in fact picking just one or two might get your readers attention better and not overwhelm them.
What about Your Regular Readers?
Worried about what your regular long term readers might think of these types of posts? I was too when I first did them – so I decided to invite them to participate in the process to help new readers.
What I did was to ask long term readers to tell the story of how they found my blog and how they use it. In doing this I not only got them involved and distracted from the fact that I might be writing about something that they already know – but I got them participating and enthusiastically explaining to new readers how they love and use the blog.
I also found that a few long term readers told me that they learned something new about the blog that they’d overlooked for a long time.
Want an Example?
Last time I did this at DPS it was with this post – How to Connect with Digital Photography School. Feel free to share your own examples and experiences of this in comments below.
This post is part of the 31 Days to Building a Better Blog Project.
