I was over at Techmeme earlier today and after scanning through the latest stories there realized that TechCrunch is mentioned over 60 times on the front page. I did a keyword density test on the page and the word TechCrunch was the most common on the page with a keyword density approaching 3%.
Of course, this is partly because the TechCrunch40 conference is going on at the moment so there’s more than normal buzz going on – but I guess it’s made me wonder whether a blog can suffer from overexposure in a niche.
Another brand that could have suffered from this over the weekend was BlogRush which had so much buzz in this niche of blogging about blogging that I saw numerous bloggers complaining that it was being covered too much.
This isn’t a post bashing TechCrunch, Techmeme or BlogRush (I’m a fan of them all) – but rather just me wondering out loud whether there comes a point where a blog can dominate a niche too much and begin to harm it’s brand as a result of it’s over exposure.
What do you think? When does exposure tip into overexposure for you?
