A couple of weeks ago when I published my Essential Books for bloggers I asked a number of other bloggers for their recommendations on what they considered to be excellent resources in the different aspects of blogging.
Since then a number of others have suggested books including one of my favorite bloggers, Brian Clark from Copyblogger.
Brian sent me an email recommending the following four books (aff links at Amazon) and has been kind enough to add some reasons for why he likes them. They all relate to copywriting. Here are his recommendations (thanks Brian) which I’ve added to my original list of books for bloggers. I’ve also just ordered each of them and can’t wait to get my next Amazon package – $80 well spent I’d say.
Advertising Secrets of the Written Word by Joe Sugarman
A book that does a great job of explaining the goals and methods of copywriting in an engaging way. Really good for newbies
Tested Advertising Methods — John Caples
An old book that’s been updated. Timeless advice and examples for headline and all other elements of good copy
Ogilvy on Advertising – David Ogilvy
I nice blend of information mixed in with the life of an advertising icon
The Story Factor — Annette Simmons
A storytelling book rather than pure copy, but it’s really the same thing. This book will blow people away with the possibilities for storytelling in business and marketing.
