The New York Magazine has posted a pretty long article titled Blogs to Riches – The Haves and Have-Nots of the Blogging Boom.
The title is pretty descriptive of what the article sets out to do.
I found the section on Peter Rojas of Engadget mildly interesting as a story of a blogger who has ridden the wave pretty well and who says that he ‘doesn’t need to work anymore’ as a result. Of course he is – working 80 hours weeks illustrating one of my mantras – ‘ProBlogging is a lot of hard work’.
They take a look at different models/approaches to blogging for an income:
- The Accidental Tourist – ‘A lone writer who starts a blog as a mere hobby but then wakes up one day to realize his audience is now as big as a small city newspaper.’ (example – Boing Boing)
- The Record Label Approach – ‘Crank out dozens and dozens of sites and hope that one or two will become hits.’ (example – WIN)
- Boutique Approach – ‘a publisher who crafts individual blogs the way Condé Nast crafts magazines—each one carefully aimed at some ineffable, deluxe readership.’ (example – Gawker)
The article is rounded out with a look at the concept of the ‘A-list’ and the way blogs quickly come and go from it….. yadayadayada…
I got bored with the article by this point :-)
Overall it’s an article that I’m sure will get some people talking and a lot of incoming links – but I didn’t find much in it that we’ve not already talked to death already.
found via Steve Rubel
