Debbie Weil writes that Charlene Li has apparently brought in close to one million dollars in business to her employer, Forrester, in the last year – all through her blogging.
That’s a 5000% Return on Investment!
‘That’s based on her calculation that her $14.95 / month account with TypePad triggered $1 million in new business for Forrester last year.’
If that’s not the best argument for business blogging going around at the moment then I don’t know what is!
