Blog what you are passionate about. Even if your area of interest is not in Google’s top 100 searches, you will ultimately be more successful when you write from your heart.
A blog is the platform of choice for personal expression in the digital age. The further you get form expressing yourself, the harder it will be to generate excitement. People can sense when you are being insincere. Trust in yourself and write from within.
The beauty of the internet is that it allows people with similar interests (no matter how obscure) to find each other. If your passion is collecting guitar picks, blog about it! Your excitement will attract others and may even help some to discover your hobby.
Blogging gives you and I an opportunity that we may not have had otherwise: to interact with people every day about the things we are passionate about.
