I came across the following video this morning at InsideGoogle. It’s of a presentation that Dan Lyons (aka Fake Steve Jobs) gave at Google recently.
It actually goes for 51 minutes (but there’s not a lot visual about it so you can listen to it while doing something else) and is basically Dan telling the story of starting the Fake Steve Jobs blog, seeing it take off, struggling to monetize it, the eventual unmasking of him as it’s author (it was an anonymous blog for a long time) and what’s happened since.
I post it here because it’s a fascinating story, made me chuckle, touches on blog monetization and shows some of what can be achieved through a blog with a little luck, creativity and entrepreneurial spirit. At it’s peak – his blog was doing 500,000 visitors a day – quite a story.
