It’s been six months since I launched my latest blog—FeelGooder—and today it’s entering a new phase, so I thought it might be time for a bit of an update.
You might remember back in November we launched FeelGooder and I outlined some of the backstory here on ProBlogger. The blog was a slightly new approach to me for a number of reasons—partly because of the wide niche (it covers everything from health, to relationships, to finance, to social good), but also because I decided to launch without any kind of advertising, and with the intent of monetization without ads.
It was an ambitious task and something of an experiment, but I was excited by the prospect.
Over the last six months, the focus on FeelGooder has really been to build up an archive of content (and a team of authors), and to build up a core readership. We’ve done both, although the going has been a little slower than I’d hoped, mainly because of the juggling I and my team are now doing across multiple websites.
However today we’re moving into a new phase and are launching an ebook: 7 Ways to FeelBetter.
You can read more about it on its sales page, but in short, it’s a week-long challenge for readers to work through. We think it will lift their spirits, help them to feel better about their lives, and hopefully help them to develop some life-changing habits.
I’m very excited about the reaction we’ve been receiving from those who have already reviewed it, and love the way it looks (we’re getting a lot of positive feedback on its design).
A new approach (for me) to launching products
One of the things I’m excited about in this particular ebook launch is that we’re experimenting with a slightly different launch process. Here’s how it looks:
- We’re giving the first 500 copies away for free.
- We’re then offering the next 500 copies at 50% off ($4.99).
- Then we’ll be selling it at its normal price of $9.99.
UPDATE: due to limitations with e-junkie allowing only 100 free copies to be given away per day I’ve had to put the price up to 1 cent for the first 500 buyers.
This is a bit of a departure from my normal launch process, and is one I’m excited to see the results of. You can check out how it’s going over at FeelGooder today, because as this post goes live, we’re starting the giveaway part of the launch.
One of the main reasons I’m taking this approach is that, with a smaller audience on FeelGooder than here on ProBlogger or dPS, I suspect it’ll be a little harder to get momentum going with a new product.
The aim with this giveaway is to get what we think is a great product in front of as many people as possible. My hope then is that with it “out there,” we’ll have some opportunities to grow the momentum as people begin to use it.
One of the ways that we’ll do this is through a push via social media—particularly Twitter. We’re encouraging those who participate in the challenge to use a common hashtag to document what they’re doing with the challenge.
Time will tell how it goes, but I wanted to keep ProBlogger readers up to date as to what we’re experimenting with on FeelGooder.
P.S. Want to give some copies away on your blog?
If your niche relates to that of FeelGooder (life tips, health, relationships, fitness, finance, social good, etc.), any tweets, blog posts or linkups to this great little ebook would be greatly appreciated.
We’re also open to doing a handful of giveaways on related blogs—feel free to contact me via the contact form here on ProBlogger if you think your readership might be interested. Do include a link to your blog and any details of your audience (size, demographics, etc.) with your email.
