If you’ve been wondering whether you should try advertising with AdWords to promote your blog but have been a little overwhelmed by it’s complexity as a first time user you might find the new AdWords Starter Edition a useful way to start out.
In essence it’s, as it’s name suggests, a simplified AdWords designed specifically for those just starting out.
It allows you to create a single ad compaign from a one page sign up form. It only allows Basic targetting (ie you can’t target specific sites) but it seems a reasonably simple way to get in and learn some of the basics. You can compare the features of AdWords Starter Edition with the normal one here. Also read their FAQ page to learn how to sign up.
The good thing about AdWords is that you can set a budget and start off with a pretty inexpensive campaign to test it as you go.
