Google’s AdWords have just allowed advertisers to start targeting sites with certain demographics as readers.
You’ll see below on the screen capture from my AdWords campaign some of the options for targeting that Advertisers now have according to gender, age, income, race etc.
This means that Google are now tracking the demographics of AdSense publisher’s readership using comScore data. They are only tracking this data on US readers from what they say on their AdWords site.
This is a good deal for Advertisers but how do you feel about them gathering this information on your site’s readers?
It’d be interesting to see how this information impacts advertisers targeting sites but also to see whether publishers will work out a way to find out what their own site’s demographics are by using AdWords. I can’t yet see an easy way to do it – but I’m sure it’d be possible.
