Advertising on blogs

Posted By Darren Rowse 31st of August 2005 Advertising

Rachel has an interesting post on Advertising on blogs where she compares how much advertising takes up on TV, in the Newspapers and on a pretty well known blog:

‘While online ads are on the increase, are we being bombarded by online ads like we are offline?

I had a look at what TV would look like if it were a computer screen. How much of the screen would be covered in advertisements? I then had a look at our local newspaper’s first section last Saturday. If it were a computer screen, how much would be plastered in advertisements? Finally, I had a look at Engadget, a blog renouned for its revenue made via advertising. How much of the screen* was taken up by advertisements?’

Interesting comparisons.

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