Duncan has just posted one of the most useful posts I’ve read anywhere for quite a while in his post Conclusions from tracking ads where he writes 7 great reflections on advertising on blogs which come after 4 weeks of tracking his ads using a couple of ad tracking systems. Here are his headings (each one is expanded at Duncan’s full post):
1. New ads work
2. Regular readers tend to be ad blind
3. Old posts = revenue
4. Niche topics deliver better ad results
5. Network bars don’t work
6. Top banners are marginally better
7. Text Links work
Quality post Duncan!
