DMNews has an article today that reports that Google’s Adsense team is testing a new system with a small number of it’s publishers that allows them to signal to Google what type of site that they are running in order to help Adsense target better ads:
‘Though AdSense already uses signals based on the content of Web sites, such as headlines and font sizes, to generate ads, this would let advertisers tailor ads based on their users’ demographics and other signals, which are yet to be determined.
“We realized there is benefit in allowing publishers to tell us more about the page, [information that is] not directly on the page,” Rajaram said. “This will give publishers potentially more control over what ads are being shown.”
The type of signal would depend on the type of Web site. A music site may send Google information that its users are mainly young males, for example, and Google would use that information to target ads.
“They could send us a list of topics that users of this site are interested in,” Rajaram said.
Eventually, Google will roll out the program to more publishers, Rajaram said.’
This is a great idea and if implemented will be good news for many bloggers who constantly complain about getting ads for ‘Blogging Products’ on their blogs. Of course it could also be open to abuse with publishers telling Adsense there site is about some a topic that is high paying and unrelated to their blog. Definitely a story to watch.
