I’ve been sitting on this story for a few weeks and even got a sneak peak at it and I think it’s going to fit with the needs of quite a few medium to larger bloggers who want more control over their ad serving. It’s able to be used with a variety of ad networks as well as your own direct sales of ads.
“If you operate a site with remnant ad inventory as well as reserved ad inventory that you sell directly to advertisers, then Ad Manager is for you. It can help you sell, schedule, deliver, and measure directly-sold and network-based inventory. Google Ad Manager offers a wealth of features, including an intuitive user interface, automated yield optimization, and proven Google speed and reliability.”
The service offers:
- Inventory management
- Yield optimization
- Ad targeting
- Trafficking, ad delivery, and order booking
- Creatives and rich media management
- Reporting
- User interface navigation
- Account administration
You can learn more about their Ad Manager and apply to be in the beta here.
