Google AdSense have begun serving their special Holiday Ads to publishers who have elected to allow the themed ads to show on their sites.
The only problem is that the designs don’t take into any consideration the designs that the publisher already had on their site.
For example check out the following screen captures from my Digital Camera Blog which I just spotted the themed ads on.
First here is a screen cap of two of the themed ads. You’ll see they are a rather ‘blue’ design with the Christmas watermarks behind.
And now here is the design of the ads I designed and have put on my blog originally. You’ll notice they are much more blended and fit with the total design of the blog.
I wasn’t aware when i signed up for themed ads that the who ad would change like this – I’d though they would just serve my normal ads with watermarks. I’ll be interested to see how this impacts CTR in the next few days. Obviously not every AdSense ad is being served up with the themed ads which will make it hard to track their success from a publishers end.
Lastly I would have thought a red/green color combination might have been a little more Christmas like.
